Hudson Valley Burger King Owner Changes Name Again

A Hudson Valley Burger King location has undergone another name change, now operating as Jumbo Burger, Hudson Valley Post reported. This change follows a previous rebranding earlier this year, when the restaurant was renamed Jumbo King Burger. The location, in Rockland County, had been a Burger King for many years.

The restaurant's owner, Ranjana Jethwa, had to make changes due to financial and legal issues with the fast-food chain. Jethwa's family had owned the location for approximately 20 years before the issues arose. She has been working to keep the business going after her husband's death.

Jethwa initially changed the restaurant's name to Jumbo King Burger in an effort to keep the business alive. At the time, she introduced changes to the menu, including larger burgers. However, this name change was not the end of the restaurant's rebranding process.

A legal dispute with Burger King led to further changes for the restaurant. Burger King took legal action against Jethwa, which resulted in restrictions on the restaurant's operations. The restrictions included a non-compete clause that prohibited Jethwa from using the word 'King' and selling hamburgers for a certain period.

As a result of the legal dispute, Jethwa had to change the restaurant's name again, this time to Jumbo Burger. The menu has also been altered to focus primarily on chicken dishes, rather than burgers. Despite the challenges, Jethwa plans to continue operating the restaurant.

Jethwa operates two other former Burger King locations in New Jersey, which are also affected by the legal dispute. She has expressed her determination to succeed and potentially appear on 'Shark Tank' in the future. For now, the Spring Valley restaurant remains open, serving customers under its new name.